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Product photography is a great challenge and can be approached in many different ways. To bring out the best in each product shot, I work with the client to visualize how the final image should look, in terms of mood, detail and overal graphic appeal. I then work to develop a lighting setup that will acheive these goals. Often, a simple setup works best. However, for the more "dramatic" images, often several lights are used, along with colored gels and filters. And for other images, extensive Photoshop manipulation is required.

KWP Clients include KX Industries, RTM Advertising, Rayvel and Sennheiser.

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2002, 2003 Karl Winkler